PDI Expands Its Relationship With EG Group to All of EG’s U.S. Convenience Stores

Professional Datasolutions Inc., which provides software, including payments services, to convenience stores and gasoline wholesalers, announced Monday it has reached an agreement with c-store and gas-station operator EG Group to expand the use of its payment technology to about 1,700 EG Group sites across the United States.

The agreement builds on PDI’s existing relationship with EG America, EG Group’s North American division, by expanding use of PDI’s payment technology beyond EG America’s 562 Cumberland Farms c-stores. Alpharetta, Ga.-based PDI, which currently provides technical and customer account support for EG Group’s SmartPay loyalty and rewards platform, began servicing Cumberland Farms in 2020 after acquiring Zipline, a provider of private-label debit payment services for convenience stores. Cumberland Farms launched the SmartPay app in 2013. The deal for ZipLine enabled PDI to add payments capabilities to its Marketing Cloud Solutions offering.

PDI will continue to support EG Smart Pay across all of EG America’s stores, as well as financial processing support through services such as non-sufficient funds guarantee, says Brian Jefferson, a senior vice president and general manager at PDI, says by email. 

Consumers enrolled in EG America’s SmartPay loyalty program can earn up to 10 cents off per gallon, free food and beverage items, such as breakfast sandwiches, coffee and fountain drinks, as well as other rewards. The Smart Pay app also enables contactless purchases in-store or at the pump.

“This agreement expands our prior relationship with EG Group from a single banner, to all of EG in the U.S. now being supported by PDI’s payment solutions,” Jefferson says.

Other convenience stores operated by EG America include Turkey Hill, Kwik Shop, Loaf ‘N Jug, Tom Thumb, Quik Stop, Minit Mart, Fastrac, and Certified Oil.

“We’ve seen significant consumer adoption at the locations where we’ve implemented our SmartPay program,” Mohsin Issa, founder and co-chief executive at EG Group, says in a prepared statement. “We’re excited to extend our partnership with PDI so we can quickly offer this valuable service to an even larger segment of our loyal customer base.”