Fiserv and Strivve Partner to Help Banks with the Coveted Card-on-File Spot

Landing the top-of-wallet spot remains a coveted and enviable location for card issuers, and its online counterpart—card-on-file—is no less sought after. That’s what processor and banking services provider Fiserv Inc. is working on with Strivve Inc. to help issuers get more of their cards stored as card-on-file.

Announced Wednesday, the collaboration sees Fiserv Issuer Solutions clients getting access to Strivve’s Top of Wallet platform. The platform aims to make it easy for cardholders to save a preferred card at hundreds of merchant and bill-pay sites. Seattle-based Strivve says a cardholder selects the Web sites they use and Strivve does the rest via automation and agentic artificial intelligence. It will navigate each site and enter the card details in seconds on the cardholder’s behalf. It requires no merchant integrations, Strivve says.

In a recent case study for a project with Michigan State Federal Credit Union, Strivve says 15% of the credit union members opted in and 96% of their cards were successfully placed.

Strivve’s card-on-file technology will be made available to issuers on the Fiserv Optis platform for credit card account processing and management. This platform supports 1.1 billion accounts and 26 of the top 50 credit issuers in North America, Fiserv says.

“Card issuers are focused on growing interchange revenue and deepening cardholder engagement in an increasingly competitive digital payments environment,” Paul Cressman, Fiserv vice president of communications, strategy and channels, says in a statement. The Strivve technology provides them with a scalable and proven way to get their cards saved where their cardholders make purchases, he says.

Fiserv expects the addition of Strivve also will help adjacent Fiserv services, such as rewards, virtual cards, and tokenization, which are typically elevated when a card is on file. Strivve says it works with more than 200 issuers with cobranded and retail card programs.