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Fiserv Inc. looked to position itself at the forefront of agentic commerce early Monday with the adoption of protocols from Visa Inc. and Mastercard Inc.
Fiserv will deploy Visa’s Trusted Agent Protocol across its payments system to authenticate, retrieve, accept, and process agentic transactions. Visa’s Trusted Agent Protocol identifies trusted and malicious artificial intelligence-based e-commerce shopping agents and validates payment information used at checkout.
At the same time, the processor will leverage Mastercard’s Agent Pay Acceptance Framework, which provides a framework for AI agents to transact on a consumer’s behalf using tokenization, strong authentication, and fraud prevention, with governance. In addition, Fiserv will integrate Mastercard’s Secure Card on File solution to act as a network token requestor on behalf of merchants and partners.
The addition of Visa’s and Mastercard’s agentic-commerce technologies ensure merchants on Fiserv’s platform can confidently and securely engage in agentic commerce, a Fiserv spokesperson says by email.
With the integration of Visa’s Trusted Agent Protocol, “merchants and their customers can engage confidently in automated commerce experiences knowing that every transaction is protected by robust identity and transaction safeguards,” the Fiserv spokesperson says.
The integration of Mastercard’s tools “will also simplify merchant participation in the agentic-commerce era by providing them with the tools and insights to maintain control of their customer relationships while unlocking new revenue streams,” the Fiserv spokesperson adds.
Fiserv plans to work with Visa to provide merchants, independent software vendors, and independent sales organizations with infrastructure and tools to integrate agentic-commerce into their workflows without disrupting existing operations.
“Partners like Fiserv are essential to scaling these secure, innovative solutions for merchants and consumers worldwide,” Rubail Birwadker, global head of growth products and strategic partnerships for Visa says in a statement.
Fiserv will also work with Mastercard to build the foundation needed to support “secure, intelligent, and interoperable agentic commerce experiences,” Sanjay Saraf, senior vice president and global chief product officer, merchant solutions for Fiserv, says in a statement.
“Together, we are enabling merchants of all sizes to confidently participate in this new era of commerce, leveraging trusted standards and programmable payments to unlock growth,” Saraf says.
Consumers are eagerly embracing agentic commerce. Recent research by Visa reveals 47% of shoppers in the United States now use AI tools for at least one shopping task, such as price comparisons or personalized recommendations.
“Commerce is becoming increasingly digital and autonomous,” says the Firserv spokesperson. “Merchants need to identify and adopt solutions that will enable them to embrace emerging technologies and continue to meet their customers’ needs and expectations.”
