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Chalk up another way for merchants and consumers to use Paze, the digital wallet from Early Warning Services LLC, as a deal between Deluxe Corp. and Payfinia seeks to make it easier for independent software vendors to incorporate Paze into their software apps.
Payfinia, formed by Tyfone in 2024 to provide real-time payments technology, had already been working with Paze since July. By working with Deluxe, Payfinia will support credit unions and community banks to enable Paze for their cardholders while Deluxe will work with merchants to enable the wallet at checkout.
Paze, which launched in 2023 and began rolling out across the United States in 2024, allows consumers to make online purchases without sharing card numbers with merchants. Paze has made expansion of its wallet a priority, with an eye on partnerships, Eric Hoffman, chief partnerships officer at EWS, told Digital Transactions News in October.
Minneapolis-based Deluxe says the deal with Payfinia will make it easier for ISVs to incorporate Paze into their software apps. “By integrating Paze into its payment network and gateway, Deluxe enables ISVs and merchants to accept bank-supported digital wallet payments natively within their applications, accelerating time to market while reducing integration complexity,” Deluxe says in a statement. ISVs can embed Paze using Deluxe’s payments technology without taking on an additional operational burden, says Brian Mahony, president of Deluxe Merchant Services.
Payfinia says its deal with Deluxe will boost Paze’s “presence across both sides of the transaction. As issuers activate Paze for their cardholders, merchants are simultaneously enabled to accept those payments.”
Paze also has recent deals with Nuvei Corp., ACI Worldwide Inc., and Fiserv Inc.
