Marketing

Lack of consumer awareness regarding contactless transaction technology ranks as a leading concern among retailers and may ultimately impede development of contactless payments based on mobile phones, research released this week indicates. Yet most merchants that have adopted contactless programs don't promote those programs to their customers, according to the …

The crime of phishing entered midsummer doldrums, offering some relief to financial institutions, merchants, and other organizations engaged in e-commerce, according to the latest report from the Anti-Phishing Working Group. The number of unique e-mail attacks dropped 17%, to 23,917, in July, while the population of sites launching attacks dipped …

In a sign of how the problem of identity fraud is spawning new businesses, a La Jolla, Calif.-based startup announced on Tuesday a free service allowing consumers to determine which pieces of junk mail they want to stop receiving. Once consumers use ProQuo Inc.'s Web site to indicate their preferences?which …

No. 2 payment network MasterCard Worldwide this week unveiled a global education effort about the Payment Card Industry data-security standard, or PCI. The campaign, which includes free Web-based seminars and live training, comes at a time when restive merchants and others are challenging the card networks about data security, with …

A Silicon Valley startup that allows online buyers to receive products free if they buy something from other vendors has signed up 1,400 merchants and expects to have 10,000 on its roster within a year. “We enable multimerchant commerce,” says Alex Rampell, founder and chief executive of TrialPay Inc., which …

Assurz Inc., which this week signed up its biggest merchant so far for its transaction-guarantee service, expects to have about 10 large merchants and between 20 and 30 smaller ones on its client roster by year's end, according to Steve Hoffman, chief executive of the Redwood City, Calif.-based startup, which …

Off-price retailer TJX Cos. Inc. late Friday announced it had settled the consumer class-action lawsuits it faced in the wake of a security breach that compromised nearly 46 million payment card records in its computers, but big-picture issues facing card networks, processors, and merchants about the best ways to enhance …

Data Insecurity Part 6 The electronic payments industry's continued prowess in holding fraud in check despite the mounting scourges afflicting online transacting is all the more remarkable when you consider that the banking industry, whose fundamental business is risk management, is largely a no-show in this channel. Merchants and their …

Evidence emerged again this week that Web-site breakdowns are causing more broken transactions online than e-commerce managers might suspect. Indeed, the proportion of consumers who report having had a problem completing an online transaction has remained little changed over the past three years at around 90%, while the fraction that …

Phishing fraudsters were exceptionally busy in June, with a near-record number of unique online attacks hitting consumers' PCs during the month, according to the latest report from the Anti-Phishing Working Group, which tracks the fraud. The group recorded 28,888 unique phishing reports, up 23% from May and just shy of …