Saturday , March 21, 2026

Marketing

Apriva Poised to Offer a Mobile Wallet Aimed at Guarding Acquirers from ‘Outsiders’

  The mobile-wallet race, which has attracted a slew of entrants in recent months, is about to get more crowded on fears that established merchant acquirers could be elbowed out of the nascent mobile-payments business. Apriva Inc., a Scottsdale, Ariz.-based provider of wireless technology for payments, will launch in November …

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More Retailers Offer Virtual Gift Cards, But Could Do a Better Job with Them, Report Finds

  With the holiday season weeks away, more major retailers are now offering so-called virtual gift cards. But few make the experience of buying, sending, and redeeming the digital payment products easy or pleasant, according to a report issued this week. Some 59 of the 100 largest online merchants, ranked …

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CashStar Readies a Mobile App That Taps Bank Rewards Points for Retail Gift Cards

  CashStar Inc. plans early next year to roll out a mobile app that will let consumers tap unredeemed rewards points held at banks to buy digital gift cards from major merchants. The app will also feature location-based alerts to let users know when they are near a merchant issuer. …

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Bling Nation’s Pause to Retool Likely to Leave It Behind Rivals

  Slow acceptance among merchants and consumers appears to be the underlying cause for Bling Nation’s decision to suspend operation of its PayConnect and FanConnect mobile services. Palo Alto, Calif.-based Bling said earlier this week that it is pausing operations to retool its services in response to feedback from merchants …

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Google’s NFC Entry Impresses Experts, But Leaves Key Questions Unanswered

Google Inc.’s entry in mobile payments and marketing, which the online search titan unveiled last Thursday, swept many observers off their feet with its comprehensive roundup of key players but also left a number of crucial questions unanswered. Experts agree, though, that the uncertainty swirling around these questions only underscores …

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Google Makes It Official: It’s in the NFC Race—with Payments Plus Deals

Google Inc. on Thursday officially entered what is rapidly becoming a highly competitive sweepstakes for dominance in the nascent business of mobile wallets. The Web search giant announced it is working with four partner companies and some 16 retailers to offer consumers a payments-and-rewards system based on its Nexus S …

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Google Venture with Citi And MasterCard Aims at Commercializing NFC

  Google Inc.’s announcement concerning its plans for mobile payments and promotions, expected on Thursday, will herald a major effort by the Web search giant and partner companies to commercialize near-field communication (NFC) technology, sources tell Digital Transactions News. “This is not just another [NFC] pilot,” says a source close …

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AisleBuyer Launches An Upgrade That Combines POS, E-Commerce Shopping

With the traditional lines between e-commerce and the point of sale blurring, a Boston-based startup on Tuesday introduced a mobile wallet that lets consumers shop at multiple stores, both brick-and-mortar and online, and skip past checkout lines. AisleBuyer LLC’s app, which works on iPhones and handsets running Google Inc.’s Android …

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Digital Transactions