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Braintree, the PayPal Inc.-owned online processor, says it has expanded the availability of its One Touch mobile-payments service into international markets.
Announced in September for U.S. merchants, One Touch enables consumers to make payments without typing their user names and passwords for each transaction. Braintree says this helps reduce shopping-cart abandonment.
To use One Touch within a merchant’s app, a consumer taps the PayPal button upon checkout. That opens an authorization window within the app that the consumer taps to confirm the payment.
One Touch, available for both iOS and Android apps, is now available in Australia, Canada, France, Germany, Italy, the Netherlands, Spain, Sweden, and the United Kingdom. Eventually, Braintree wants to make the service available in all 40 nations it serves, the company says in a blog post.
One Touch also works with Venmo, a person-to-person and digital-wallet service that Braintree bought in 2012.
U.S. merchants using the service include StubHub Inc., which, like PayPal, is owned by eBay Inc., apparel retailer Jane.com and parking app ParkWhiz.
Braintree says StubHub has experienced a 50% increase in sales and transactions going through PayPal with One Touch.
PayPal debuted One Touch for its app in August. One Touch unlocks payment data secured by Venmo or PayPal but does not pass the data to merchants. The first time the consumer uses the technology, he activates One Touch by touching a button that connects a PayPal or Venmo account with the merchant’s app. After that, the consumer can buy from that merchant with a single touch.
