Digital Transactions Authoritative, insightful and timely information for payments professionals
While one cannot deny the rise of social commerce and its pertinence to the overarching e-commerce industry, studies have shown that social-commerce strategies do not lead to as many purchases as you may think. For example, Twitter recently phased out a buy button because it wasn’t seeing results, and another …
Read More »COMMENTARY: Full-Service E-Commerce Proves to Be Key for Successful Social Commerce
