Friday , December 13, 2024

Meg Beck

COMMENTARY: Four Steps to Build a Consumer-Focused Mobile Payments Strategy

Crafting a mobile-payments strategy can be a daunting task. The technology is evolving rapidly, and so are consumer expectations. Rather than starting with capabilities, a successful mobile strategy begins with an understanding of how people engage with their finances as part of their daily lives. Evaluating how consumers use mobile …

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Digital Transactions