Adyen Embraces POS Hardware with New Devices and a Development Focus

Adyen Inc., a long-time online payments provider, is further boosting its in-store payment acceptance options with the addition of two new point-of-sale devices. Both were designed by Adyen.

Dubbed the NYC1 and AMS1 devices, they complement a suite of other POS terminals launched in January. The NYC1 device is designed for merchants that already have phones or tablets and want to add payment acceptance to them. It is available now in North America, with other markets to follow. The AMS1 terminal is an all-in-one device with an Android operating system that also can run other business applications. Starting with Europe and North America, this terminal will be available later this year. Adyen did not provide pricing for the devices.

Adyen, a Netherlands-based payments company that launched in the United States in 2010, has offered point-of-sale technology since 2015, but the equipment launched in January combined the POS functionality with related business services such as cash-register or stock-keeping applications.

In July, Adyen became the first commercial provider of Apple Inc.’s tap-to-pay on iPhone technology, which eschews conventional POS hardware, including dongles, in favor of the iPhone’s native near-field communication capability for payment acceptance.

“Our goal is to continuously reduce friction within the consumer journey,” Derk Busser, Adyen vice president of product, in-person payments, said in a statement. “By designing highly mobile devices, we’re empowering businesses to collect payments not only when behind a checkout counter but anywhere.”

Adyen’s Web site lists 12 other payments devices, ranging from a contactless reader for unattended payments to a multimedia-enabled touchscreen terminal.