Wednesday , December 31, 2025

Shift4 Continues Its Stadium Pay Win Streak; Nuvei Adds A2A Payments Via Wero

Shift4 Payments Inc. continues to stack up wins in the highly competitive stadium-pay market. The company announced early Wednesday it will process stadium-concessions payments for the Ottawa Senators of the National Hockey League at the team’s home arena, Canadian Tire Centre.

The deal, which comes hard on the heels of Shift4’s agreement to process transactions for the Cincinnati Bengals of the National Football League, marks the first time Shift4 will process transactions at a Canadian sports venue used for a professional sport, the processor says.

Partnering with Shift4 to process payments will provide Senators’ fans a more modern commerce experience, that includes “faster transactions and more flexible payment options,” says Chris Phillips, vice president of business operations for the Senators, in a statement.

Shift4 has built an extensive stadium-pay portfolio, striking deals with teams in every major professional sports league, as well as with colleges and entertainment venues. In its most recent deal before now, the processor in August struck a deal to process transactions for the NFL’s Detroit Lions.

In other payments-processing news, Montreal-based Nuvei Corp. has begun handling transactions for European e-commerce merchants via Wero, the digital wallet of the European Payments Initiative that supports account-to-account (A2A) payments. Wero uses the SEPA Instant Credit Transfer protocol that enables A2A payments in euros to be sent and received in less than ten seconds. Earlier this month, Nuvei added A2A payments through Visa Direct for Account.

The addition of Wero expands consumer-payment options at checkout for European e-commerce merchants, reduces processing costs, and accelerates settlement, which increases conversion and boosts cash flow, the processor says.

More than 46 million European consumers use Wero as a preferred payment method. Nearly 60% of European consumers say they are more likely to complete an online purchase when offered their preferred local payment method, according to data platform Statista. In addition, research from Deloitte reveals that merchants offering a broader mix of payment methods can improve conversion rates by up to 20%.

“Today’s consumers expect flexibility, speed, and security at checkout, and Wero delivers on all three,” Nuvei chairman and chief executive Philip Fayer says in a statement.

Nuvei’s adoption of Wero provides European merchants “with a cost-efficient alternative to traditional cards” and will play a key role in driving adoption of Wero across the European continent, adds European Payments Initiative chief executive Martina Weimert, in a statement.

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