PAR’s Revenue Rises As It Eyes More AI Use

With a notable Papa John’s win already this year, PAR Technology Corp. looks to build off its 2025 momentum. The hospitality and restaurant point-of-sale specialist posted full-year 2025 revenue of $455.5 million, a 30% jump from $350 million in 2024.

Referring to more detail during an earnings conference call Thursday, New Hartford, N.Y.-based PAR said its PAR POS systems will be deployed to 3,200 Papa John’s locations.

“This win builds our momentum in the pizza category, with [total addressable market] expansion already reflected in a significant pizza pipeline for 2026,” Savneet Singh, PAR chief executive, told analysts, according to a transcript on The Motley Fool. “Further, we anticipate increasing our partnership with Papa John’s in the future, with both expansion to select international markets and continued expansion within our platform.”

In related news, PAR said its PAR Engagement subscription service, a portfolio of products meant to help restaurants win over more customers, had 121,800 active sites as of Dec. 31. The service was announced in June. PAR said its annual recurring revenue for the service totaled $185.4 million as of Dec. 31. In the call, PAR said new clients include Shake Shack and Lucky Strike Entertainment.

“Starting with Punch, we signed two new noteworthy brands, including Shake Shack, and also expanded meaningfully into the adjacent ‘eatertainment’ vertical with Lucky Strike Entertainment, which opens up a compelling new category for us. These wins reinforce Punch’s position as a category leader and validate our ability to extend the platform into new high-value segments,” Singh said. Eatertainment venues combine dining and entertainment.

Singh also said that PAR’s use of artificial intelligence will ramp up. “PAR Technology Corporation is becoming an AI-driven hospitality-platform company,” he said. “Aggressive investment into our AI platform will deepen our performance and provide further customer-expansion opportunities.”

AI deployment should help eliminate approximately $15 million in annualized operating expenditure, Singh said, combined with other cost-saving measures. Part of that is attributable to AI’s use in software programming. Singh said most of PAR’s development is happening via AI agents without human involvement in the code. Block Inc., owner of POS system competitor Square, announced Thursday it was letting go 40% of its 10,000 employees partly because of the AI tools it employs.

Singh said PAR’s embrace of AI is partly a reflection of the challenges restaurants face. “…We really do think categorically the restaurant and retail categories are one of the best places to adopt AI technology,” he said. “These are businesses that are fighting extreme margin pressures, labor challenges, and operational complexity, and I think that AI is an operational imperative for them, not [just] a nice tool to try.”

PAR reported December-quarter revenue of $120.1 million, up 14%. The company’s net loss narrowed slightly for the quarter, from $21 million to $20.9 million, but grew 17-fold for the year, to $84.5 million.