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Global Payments Inc. is making the transaction data its merchants generate easier for them to access and use. The Atlanta-based processor launched Heartland Analytics Monday.
The service, available to U.S. merchants, is designed for small and mid-size businesses in the restaurant and hospitality industries. The service enables them to view metrics such as sales trends, customer visits, new versus repeat customer activity, and average ticket size.
Heartland Analytics also offers additional services, for a fee, like email marketing and customer management for marketing campaigns. Global Payments says the service will be available in other global regions in 2018.
Other processors offer similar services. Vantiv Inc. markets Vantiv BizShield and Insights, a service that uses technology from data-science specialist Womply. Womply says it services 100,000 U.S. small businesses. First Data Corp. offers Clover Insights, a sales-analysis tool.
Meanwhile, the Unified Payments unit of merchant processor Net Element Inc. introduced processing for same-day automated clearing house transactions, aiming the service at card-not-present merchants. The ACH network launched same-day debits in September, a year after introducing same-day credits.
