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With one agentic-commerce forecast calling for a total addressable market of $136 billion in 2025, it’s little wonder so many payments companies and merchants are tackling the emerging e-commerce option. One of the latest is Logicbroker Inc., a multivendor commerce platform that is partnering with PayPal Holdings Inc. to broaden the availability for agentic commerce.
New York City-based Logicbroker says the deal with PayPal will enable it to activate PayPal’s agentic-commerce services, which can help its merchants’ catalogs of products be discoverable across AI shopping channels with little technical expertise. A May report from advisory firm Edgar, Dunn & Co. forecasted the $136 billion figure for consumer-to-business transactions, with U.S. early adoption a primary driver.
Logicbroker says one benefit of the deal is access to PayPal’s agentic-commerce service, which means merchants don’t need a custom build or engineering work to get their products in front of consumers. The partnership also enables a single integration to get merchant product catalogs visible in multiple AI commerce channels, such as conversational agents and browser-automated shopping experiences. The third benefit is it brings an enterprise-level infrastructure to all merchants, regardless of size, Logicbroker says.
“Pairing our Intelligent Commerce Network with PayPal’s agentic commerce services and global payments infrastructure gives merchants a seamless way to turn AI-driven product discovery into a fully transactable storefront,” Omar Qari, Logicbroker’s chief executive, says in a statement.
In related news, the U.S. Payments Forum says agentic commerce is finding its footing, based on feedback at its fall member meeting, though some nuances are emerging.
One is that not all agentic-commerce interactions are the same, the Forum suggests. As one attendee explained, there is a spectrum of utility for agentic commerce, ranging from simple shopping for low-complexity items, like clothing, to more complex transactions, such as for travel or specialized gifts.
Agentic commerce, in its early stages, also tends to work mostly with credit and debit card transactions, though as one member said, a merchant’s traditional checkout page offers many other options. Fraud in agentic commerce also surfaced as something to monitor.
The Forum’s Emerging Payments Working Committee intends to publish a white paper on agentic commerce, with a focus on security, data requirements, and consumer trust.
