Digital-publishing and -services provider Adobe Inc. this week announced two additions to its Adobe Commerce e-commerce package, including a new cloud-based service. And Bolt Financial Inc. unveiled its Bolt Connect service, which the company says will help online marketplaces onboard merchants faster and streamline operations.
San Jose, Calif.-based Adobe introduced its Adobe Commerce as a Cloud Service at the Adobe Summit 2025 conference in Las Vegas. The company in its announcement called the new service “a full-stack, cloud-native e-commerce platform that enables your business to deliver exceptional experiences at speed and scale … providing organizations with a high-speed storefront [and] advanced content creation” supported by generative artificial intelligence. The service addresses both business-to-consumer and business-to-business needs, Adobe said.
At the conference, Adobe also revealed Adobe Commerce Optimizer, a service that allows merchants to upgrade the front end of e-commerce sites while allowing the existing back-end system to remain unchanged. After integrating Commerce Optimizer into an existing back-end system, merchants will have access to Adobe Commerce Storefront, which includes generative AI content creation and other features, the company said. They include cataloging technology that can support vast numbers of products and price points.

Meanwhile, San Francisco-based e-commerce services provider Bolt Financial on Friday said its new Bolt Connect manages technological infrastructure to give marketplace operators a single integration that supports one-click merchant onboarding, built-in compliance workflows, and low-fee or no-fee payouts, according to a Bolt news release. Bolt simultaneously announced support for stablecoin payments.
“Marketplaces shouldn’t have to choose between scale and simplicity,” said Ryan Breslow, Bolt’s founder and chief executive, said in a statement. “With Bolt Connect, we’re giving them the tools to grow without the usual technical burden, while stablecoin support opens the door to faster, borderless payments for everyone in the network.”
Bolt announced a deal in 2022 to buy cryptocurrency startup Wyre Payments Inc., but the parties later scrapped it in favor of a plan in which Bolt would implement Wyre’s one-click service on Bolt’s customer platform.