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Final Holiday Spending Tally Shows a 12% Increase in Desktop E-Commerce
January 5, 2017

By Jim Daly
@DTPaymentNews

U.S. online retail spending through home and work desktop computers in the 2016 holiday season totaled $63.1 billion, up 12% from $56.4 billion in 2015, Internet metrics firm comScore Inc. reported Thursday.

“The 2016 online holiday shopping season had another successful year, with desktop growth rates in line with our expectations and once again far exceeding that of brick-and-mortar,” said Gian Fulgoni, chief executive of Reston, Va.-based comScore, said in a statement.

ComScore considers the holiday season to be Nov. 1 through Dec. 31. What the company says is its final tally for desktop e-commerce proved to be double the 2015 holiday season’s growth rate of 6% from $53.3 billion in 2014.

The 2016 holiday season started slowly, but consumers overcame what Fulgoni termed “early-season malaise” around Thanksgiving to eventually rack up 22 straight days of billion-dollar spending on desktops.

CyberMonday, Nov. 28, ranked as the biggest single e-commerce day for the seventh year in a row, tallying $2.67 billion in sales—the third straight year of $2 billion-plus on the Monday after Thanksgiving.

Nov. 28 also was the first day mobile commerce had ever exceeded $1 billion, comScore said. “We also saw strong mobile-commerce spending in November, with mobile’s share of total e-commerce coming in well ahead of the 20% mark it reached in [the third quarter],” Fulgoni said.

ComScore isn’t done crunching its December m-commerce numbers, but Fulgoni said the company expects spending from smart phones and tablets to lift total holiday e-commerce spending growth from 12% on desktops to within its original forecast range of 16% to 19% over 2015.


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