E-commerce platform BigCommerce Pty Ltd. announced a new app for its client merchants that allows them to offer customers credit, access working capital, and glean marketing insights through PayPal Holdings Inc.’s services.
BigCommerce clients using the service will be able to include a standalone PayPal Credit button on their e-commerce sites. PayPal Credit is the firm’s online consumer-financing option. PayPal is selling its PayPal Credit receivables to Synchrony Financial, but will retain the consumer-facing activities.
Merchants also can avail themselves of PayPal Marketing Solutions, which is an exclusive, new app for BigCommerce merchants. Those who enabled PayPal Credit can add customized banners to their sites to alert consumers to financing options. It also provides more insights about shopper behavior, such as how many are using a mobile device and how many shop for big-ticket versus small-ticket items. PayPal Marketing Solutions launched in October.
A third service on the app is access to PayPal Working Capital, the San Jose, Calif.-based company’s merchant cash-advance product. Approved merchants can access fixed-fee loans based solely on their PayPal sales and history, which is paid back with a percentage of future PayPal sales.
Austin, Texas-based BigCommerce and PayPal have worked together since 2013.