Friday , November 15, 2019

Eye on the Checkout: Target Adds Mobile Checkout; Harry & David Updates Online Checkout

Target Corp. is adding mobile checkout to its stores in time for the holiday shopping season, the Minneapolis-based retailer announced Thursday.

Target employees, equipped with handheld devices, can accept card payments anywhere in a store after scanning each product in a shopping cart. The service enables consumers to skip the queue for cashiers, Target says. Target developed the technology itself.

A Target employee holds a mobile device equipped with the retailer’s mobile checkout application. (Image credit: Target Corp.)

Also preparing for the holiday shopping season, gift retailer Harry & David, now part of Inc., released a new mobile Web site that includes improved checkout-page speed and more streamlined shipping and payment forms. The retailer says mobile consumers account for 50% of its online traffic.

It also revised its desktop checkout experience to make it easier to send multiple purchases to multiple recipients in one order.

In related news, software firm Adobe Inc. estimates U.S. online sales will total $124.1 billion for all sellers this holiday season, which it says goes from Nov. 1 to Dec. 31.

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