Wednesday , June 26, 2019

Eye on Ride Share: Uber Picks Adyen’s 3-D Secure; Lyft Debuts Mastercard Card for Drivers

Processor Adyen N.V. said ride-share service Uber will use Adyen’s 3-D Secure service online and in-app.

3-D Secure is an online authentication standard that, now in its second iteration, uses multiple bits of data to verify elements of a transaction. Unlike the first version, 3-D Secure 2 aims to be less intrusive to the checkout flow. Adyen announced last year that its 3-D Secure 2 product was available.

Many merchants, especially those with operations in Europe, are adopting the technology to help comply with PSD2, a regulation which requires stronger identity verification when paying online.

“Our solution is global and can be used wherever 3DS is available,” an Adyen spokesperson says in an email. “Currently 3DS 2.0 is being rolled out across Europe with expected availability in the U.S. next year. We expect that our global merchants, like Uber, will eventually leverage 3DS in markets outside of Europe to reduce risk and lift card-approval rates.”

In related news, Mastercard Inc. announced Lyft Direct Debit, a cobranded debit card issued by Stride Bank that allows Lyft drivers to get immediate access to earnings, set up no-fee bank accounts, and compile cash back on purchases. The instant-payout service relies on Payfare, a Toronto-based company that works with Mastercard. The card will launch first in eight U.S. cities.

Uber has a Payfare-branded Mastercard debit card for drivers in Canada. They can receive payouts on the cards. In the United States, Uber offers a similar card through GoBank, a unit of Green Dot Corp.

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