Thursday , April 19, 2018

Eye on Blackhawk: Consumers Take Deals to Heart and a Director Leaves the Board

In the unending quest for a deal, price isn’t the only consideration for consumers, but it’s an important one, finds research from Hawk Incentives, a business owned by prepaid specialist Blackhawk Network Holdings Inc.

In the “The Recession May Be Over, But Deal Seeking Isn’t” report based on a survey of 2,000 U.S. consumers, Hawk Incentives found that 92% said they “always” look for deals when they shop.

These deals, however, are not solely defined by price. Eighty-nine percent name price and 82% named quality as the top factors in their purchase decisions. In comparison, the brand was a factor for 45%.

As merchants pitch their products and services, they should know consumers also research deals, including looking for deals in loyalty-rewards programs, cited by 79%; reviewing circulars and print ads, 74%; using smart phones, 56%; and asking friends and family, 38%.

The research continues while shopping, too, with 41% using a smart phone to check for deals; 27% looking for deals, rebates, and advertised prices; 26% looking for deals in loyalty and rewards programs; and 22% asking friends and family.

“Smart phones and instant access to deals via thumb swipes and mouse clicks have perpetuated deal-seeking behavior, and shoppers now have an emotional and habitual propensity to stretch their dollars and maximize their purchase value,” said Theresa McEndree, Hawk Incentives vice president of marketing, in a press release.

In other Blackhawk news, the company announced late Friday that Jeffrey Fox left his board of director’s position following his appointment as chief executive at Endurance International Group, a small-business services firm.

Blackhawk said Fox’s departure was not because of any disagreement with the board or Blackhawk.

Check Also

Cardholder Spending Lifts AmEx’s Discount Revenue Despite Declining Rates

Boosted by higher cardholder spending, American Express Co.’s discount revenue grew 9% in the first …