Thursday , June 21, 2018

Marketing

American Express Will Shave Its Discount Rates To Grow Merchant Acceptance

In an effort to make its cards more financially attractive to merchants, American Express Co. plans to cut its worldwide discount rate by potentially up to three times the level it had previously predicted for 2018. AmEx, generally the costliest of the major card brands for merchants to accept, typically …

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Making Mobile Better for Consumers May Be Worth the Investment, Worldpay Survey Indicates

Merchants wondering whether it’s worth it to invest in improving the consumer experience on their mobile Web sites or mobile-shopping apps may want to consider the findings of Worldpay Inc.’s “Mobile Payment Journey” survey. In the survey, released this week, 37% of U.S. consumers said they would spend more for …

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Zelle’s Rx Includes Strong but Simple Messaging, Emphasis on Requests, and Greater Generational Appeal

The newbie bank-controlled Zelle person-to-person payments service already is a major player on the P2P scene, but it could win even greater adoption through clear messaging, a mobile-first orientation, more emphasis on its underutilized request feature, and an appeal beyond Millennials. Those and many other recommendations and observations are included …

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Why Amazon Is Talking to Banks About a ‘Checking Account’ for Its Customers

Amazon.com Inc.’s interest in launching a checking-account-like product, reported Tuesday by The Wall Street Journal, could have deep roots in its strategy both for payments in general and for Amazon Pay, the payment wallet it operates for non-Amazon sites, expert observers say. Talks between the Seattle-based retailing colossus and banks …

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Seeking Fast Growth, WorldRemit Expands Into New York’s Remittance Market

As the emergence of smart phones and online services make cross-border remittances easier and less costly for users, companies have emerged to serve that fast-growing market. The latest move comes from WorldRemit, an 8-year-old firm that last week expanded into the state of New York, home to 4.5 million immigrants. …

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Integration Tasks Emerge Now that the Vantiv-Worldpay Merger Is Official

The merger of payment processors Vantiv Inc. and London-based Worldpay Group plc was completed Jan. 16, and up next for leaders of the combined company is integration of operational platforms, selling products to a wider customer base, and achieving their goal of $200 million in cost savings in three years. …

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Merchants Eye Checkout, Financing, and Mobile Investments in 2018, Says Vyze

Many merchants—98%—are looking to make investments in their checkout systems this year, finds the Merchant Credit Survey from Vyze Inc., a consumer financing provider. Investing in financing programs ranked high, with 97% saying they anticipate focusing on financing and credit options. Most merchants—92%—plan to make mobile app and mobile Web …

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Apple Pay’s Great Mystery: Why Apple Doesn’t Promote Its Advantages More

As Apple Pay’s global user base climbs to an estimated 127 million individuals, a mystery about why even more consumers don’t use Apple Inc.’s mobile-payment service confounds one researcher. Loup Ventures, a Minneapolis-based venture-capital firm, on Thursday released its annual Apple Pay review. Among its findings is that the estimated …

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Remember Carrier Billing? It’s Poised to Triple by 2022, Research Indicates

It doesn’t get a lot of attention in these days of EMV, mobile payments, and digital currency, but carrier billing, one of the oldest forms of digital payments, is poised for growth. Total payment volume globally will triple by 2022, rising from $2.9 billion last year to $9 billion, according …

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Google Formally Unveils Its Work-in-Progress Google Pay, the Successor to Android Pay

After announcing a coming rebranding for its Android Pay mobile and online payment service in January, Alphabet Inc.’s Google subsidiary on Tuesday formally unveiled the new Google Pay. But the rebranding, centered on a new mobile app for Android devices, is a work in progress, with more changes and new …

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