Friday , October 19, 2018

Marketing

MODASolutions Rechristens Its Service, Unveils Buyer Protection

MODASolutions Inc. which has been marketing an online-payment system called SECURE-eBill for more than two years, has renamed the service and introduced its first buyer-protection policy to cover instances of delayed or damaged goods, as well as non-delivery. The new policy comes as online retailers seek alternatives to bank-issued credit …

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Retailers Get Ready To Roll Out FDC’s New Loyalty Platform

With an eye on increasing customer traffic but also on lowering payment-card acceptance costs, several retailers are readying PIN-based loyalty programs built on processor First Data Corp.'s new ConnectPay platform that lets customers pay without presenting a card or writing a check. ConnectPay's pilot retailer is Quincy, Mass.-based Stop & …

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Visa Hopes ‘payWave’ Will Leverage Contactless Adoption Trends

Reversing a marketing decision it made two years ago, Visa USA has attached a brand name to its contactless-payment platform. The name, payWave, will identify Visa's contactless technology around the world, serving the same function as MasterCard Worldwide's PayPass and American Express Co.'s ExpressPay contactless brands. Although the bank card …

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PayPal Logs a Strong Quarter to Cap a New Deal with Yahoo!

PayPal Inc. saw its transaction volume swell 19% in the first quarter, to 177 million payments, while its non-auction business expanded to 39% of all transactions in a performance widely credited with boosting parent eBay Inc.'s financial results for the period. News of the e-commerce transaction processor's performance comes just …

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Chockstone Bought Peppercoin for Card-Linked Loyalty Offerings

Chockstone Inc., a provider of customer loyalty marketing programs and stored-value solutions acquired Peppercoin Inc. for its card-processing and transaction-aggregation expertise, Chockstone’s top executive tells Digital Transactions News. The acquisition of Peppercoin, which will be merged into Chockstone, will allow the loyalty-marketing company to expand its offerings, says Jeff Lipp, …

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HSBC’s New Rewards Program Could Spark Growth for Tempo

Tempo Payments Inc.'s alliance with HSBC Retail Services appears to be bearing fruit. HSBC's new OptiPay loyalty-rewards PIN-payment program, announced earlier this week, will be the first outside card program to run on Tempo's network. Positioned as a low-cost alternative to the major payment card networks, San Mateo, Calif.-based Tempo …

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A Startup Pitches Revenue from Receipt Ads to Merchants

DreamPlayVentures, a Cedar Knolls, N.J.-based startup, is talking to transaction processors and retailers about a product that would let merchants generate revenue by selling advertising space on credit and debit card receipts. The firm this week reported that its parent, DreamPlay LLC, has filed a patent application describing its underlying …

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Mobile-Game Sales Rising, But New Content Threatens Growth

Digital games are ringing up solid increases in sales on mobile phones in the U.S., but face rising competition from emerging content like video and full-track music, according to a report released on Monday. Games sold on mobile operators' portals reached $151 million in revenue in the fourth quarter of …

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Some Small Towns Loom Large in Latest ID Fraud Research

Merchants, card issuers, utilities, e-commerce operators, and other businesses looking to guard against identity fraud may want to take a closer look at applications coming from Floral Park, Queens, a part of New York City. They may also need to scrutinize new customers from Faulkton, S.D., population 800. That's because …

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