Tuesday , July 17, 2018

Marketing

Visa Enables Merchant Campaigns Customized to Single Cardholders

Visa U.S.A. today announced that starting in October it will begin tracking cardholder transaction data at the full 16-digit account number level, allowing issuers and merchants for the first time to target unique promotions and other marketing campaigns at individuals. “Now we can enable [marketing to] a cardholder of one,” …

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Chase Says Its New Blink Card Will March Through Atlanta First

Atlanta is where J.P. Morgan Chase & Co. will begin its rollout of contactless cards, starting June 1, the bank announced today. Chase, which said last week it would begin issuing the chip-equipped cards this summer in a region-by-region rollout (Digital Transactions News, May 19), says almost 1 million of …

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C-Stores Adopting RFID Have Priorities Besides Interchange Costs

Contactless payment technology picked up momentum with yesterday's news that 7-Eleven Inc. is adopting the technology chainwide and that Sheetz Inc. has completed installations at all 309 of its stores. And, contrary to some observers' argument that contactless payment will be held back by the absence of special breaks on …

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Valista Adds Payments Software to Handle Multi-Seller Content Deals

Valista Ltd. says it has developed the first software product capable of handling payments for digital content offered by multiple merchants on the platforms of wireless operators and Internet portals. The payments software, which the Ireland-based company refers to as a “revenue-assurance” solution, allows operators and ISPs to manage payments …

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Bad Web Sites Could Be Driving Card Customers to Costly Call Centers

Surprisingly sub-par performance by credit card issuers' Web sites may be channeling customers to more expensive alternatives for service, such as corporate call centers, reports a new study by Keynote Systems Inc. The San Mateo, Calif.-based company, which measures Web site performance in various industries, says in a summary of …

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United Bank Card Will Use $44 Million from Optimal to Support Growth

United Bank Card Inc., which earlier this week announced it is selling a portfolio of 15,500 merchants to Optimal Payments Corp. for $44 million, said today it will use the cash to add new departments and hire more staff to help cope with rapid growth. Jared Isaacman, founder and chief …

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‘Webisodes’ from ‘Blair Witch’ Creator Take BitPass into Film Sales

Micopayments processor BitPass Inc., Menlo Park, Calif., is moving into uncharted territory for digital content by enabling payments for episodes of a new film being produced by a studio controlled by Daniel Myrick, best known as creator and co-producer of “The Blair Witch Project.” The so-called webisodes of “The Strand,” …

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Startup Brings Check-Guarantee Concept to Online Risk Management

A Manhattan-based startup company is bringing the concept of check guarantee to the business of processing card-not-present payments. Precharge Risk Management Solutions, founded less than two years ago, has only in the past few months been actively marketing its service but has already signed up more than 1,000 online merchants, …

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MasterCard Says It Wants Retailers to Stop Storing Mag-Stripe Data

Having recently agreed to standardize their protocols for transaction-data protection primarily at online merchants, the card networks are beginning to push for improved security of stored data at brick-and-mortar retail locations, as well. The move comes in the wake of alarming breaches of card-transaction data at physical retail stores, including …

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Startup Travel Portal Gives PayPal a New off-eBay Channel

Internet transaction processor PayPal Inc. will handle settlement of payments between travel agents and hotels, car-rental agencies, and other non-airline travel suppliers as part of a single-source, electronic booking portal offered by a San Francisco-based startup company. The deal helps PayPal further its strategy of moving more payments outside the …

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