Monday , June 18, 2018

Marketing

First Data’s Star Debit Network Plans To Challenge Visa and Mastercard for Signature Transactions

Payment processor First Data Corp.’s Star debit network is poised to aggressively challenge Visa Inc. and Mastercard Inc. for a share of the signature-debit market that the global networks have dominated since signature debit became a payment option more than 20 years ago. Star gained a potentially big foothold in …

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Worldpay Tests Dynamic CVV Cards in Anticipation of Broader Availability

Worldpay Inc. is adding another tool for financial institutions in their efforts to curtail the pricey and nuisance-laden aftereffects of rampant data breaches. The company’s solution comes in the form of credit and debit cards that use a dynamic card-verification value. Cincinnati-based Worldpay is testing the Motion Code-enabled credit and …

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VeriFone’s Revenues Slip as Acquisition by Francisco Partners Nears

In what could be its final earnings report as a public company, point-of-sale terminal maker and online payment technology provider VeriFone Systems Inc. reported Friday that its revenues for the quarter ended April 30 fell 7.5% from a year earlier, but its quarterly loss narrowed considerably. San Jose, Calif.-based VeriFone …

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Intuit Appears to Amend Gun-Related Transaction Policy and other Digital Transactions News briefs from 6/11/18

Intuit Inc. has stopped processing gun-related credit card transactions in at least some instances, the New York Post reported. The blocked transactions included sales of gun-related T-shirts and fees for gun-safety classes, according to the report. Intuit did not respond to requests for comment, the newspaper said. Sprott Money Ltd., which …

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Splitit Adds a Salesforce Commerce Cloud Integration

Installment-payment specialist Splitit said retailers using the Salesforce Commerce Cloud can now offer the Splitit payment option via an integration into the Salesforce platform. Announced Wednesday, the integration enables merchants to offer an installment-payment option. Upon checkout, the consumer taps the Splitit button at participating Web sites. She is presented …

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A Google Search Aid Offers Square, Clover, and Lightspeed POS Integrations

Small merchants that use Square, Clover, or Lightspeed point-of-sale systems have a simpler way to get their products listed online and potentially reap better placement among Google search results following the integration of a service called Pointy into the three POS system providers. Pointy, based in Ireland, supplies merchants with …

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Digitally-Oriented Millennials Put Their Mark on Loyalty Programs

Young adults like loyalty programs even more than older consumers, and the so-called Millennial generation has its own preferences for types of loyalty programs and the form factors for connecting merchants and consumers, according to new research from Hawk Incentives. For example, as a group, respondents to a Hawk Incentives …

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Generation Z Emerges With a New Way of Thinking About Payments

Generation Z is about to become a major force in financial services and payments, and that will change how payments providers market their services to them. That assertion, in the “Technologies Influencing Generation Z Payments Adoption” report released this week by Javelin Strategy & Research, is based, in part, on …

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Will A Wider Array of NFC Functions Help Boost Apple Pay?

Ever since Apple Pay launched in the fall of 2014, observers have questioned why the mobile-payment service hasn’t caught on with consumers. One possibility is that the service’s contactless capability remains foreign to most consumers. That could change next month, when Apple Inc. is expected to widen the range of …

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An iPayment Tie-in With Aliant Will Harness More ISO Horsepower for Crypto Acceptance

The same force that decades ago hit the streets and made credit and debit card acceptance nearly universal is revving up in a nascent effort to do the same for cryptocurrency. Aliant Payment Systems, a Fort Lauderdale, Fla.-based independent sales organization that has been marketing Bitcoin, Ether, and Litecoin acceptance …

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