Friday , April 19, 2024

Search Results for: branding

Debranding Gas Stations: What Comes Next?

Gas stations that are not EMV-compliant face the possibility of losing their contract with a petroleum brand or having to pay steep fines. For owners that de-brand, there are options. The implementation of new rules shifting the liability for non-EMV-enabled card payments to gas stations is already having a significant …

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Cardtronics Eyes Deposit-Taking ATMs and Surcharge-Free and Branding Deals for Growth

Thanks mainly to strong results in North America, leading non-bank ATM network owner Cardtronics plc saw fourth-quarter revenues rise, and in 2020 is seeking new growth from more partnerships with banks and fintechs and the deployment of deposit-taking ATMs. Houston-based Cardtronics now has nearly 1,000 deposit-taking and cash-accepting ATMs in …

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Google Exec: Google Pay Represents More Than a Rebranding

To outsiders, Google’s mobile-payment services have experienced a few identity crises along the way. But the service now known as Google Pay represents much more than a rebranding, according to Jack Connors, the executive who heads commerce and merchant partnerships at Google, the primary subsidiary of Mountain View, Calif.-based Alphabet …

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Early Warning Readies Its Launch Campaign for Zelle That Will Emphasize Awareness, Branding

The Zelle person-to-person payments service is about to take on a public face as bank-owned parent company Early Warning Services LLC readies a multifaceted marketing campaign for rollout in the coming weeks and months. “I would say it’s a significant marketing campaign focused on awareness,” Melissa Lowry, vice president of …

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Eye on Branding: Vantiv Renames Mercury and Element; PayPal Debuts ‘New Money’ Campaign

Vantiv Inc. and PayPal Holdings Inc. are, separately, creating new looks for their brands. Vantiv, which bought integrated-payments specialist Mercury Payment Systems LLC in 2014  for $1.65 billion, is renaming Mercury and Element Payment Services, an integrated-payments provider it purchased in 2013, as a single unit called Vantiv Integrated Payments. This …

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Eye on Branding: As Wallets Struggle, MCX Dubs Its Scheme CurrentC While Isis Says It Is Now Softcard

  The Merchant Customer Exchange, a retailer-controlled mobile payment scheme, has given its service a name. Dubbed CurrentC, the service will not be available outside of testing until 2015. First announced in 2012, the long-gestating scheme aims to give participating retailers their own mobile-wallet service that eschews the traditional payment …

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Help Wanted: Wizards in Prepaid Card Marketing and Branding

Regulatory pressures, the public’s lack of awareness of prepaid cards, and negative publicity from consumer groups and the media are weighing on prepaid card executives’ minds, according to new findings from Aite Group LLC. Researchers from Boston-based Aite polled 24 senior executives during March’s Prepaid Expo USA conference in Orlando, …

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How CardTronics Is Leveraging Co-Branding to Make ATMs Pay

At a time when new ATM deployment has been slow, one independent deployer of the machines has found a big payoff from a novel approach to cobranding ATMs with banks. Since announcing its cobranding deal about 18 months ago, Houston-based Cardtronics Inc. has been able to get more than 800 …

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Nium’s New Zealand Expansion and other Digital Transactions News briefs from 4/16/24

Cross-border payments platform Nium has registered as a financial-service provider in New Zealand. The company, which maintains headquarters offices in San Francisco and Singapore, claims licenses and registrations in more than 40 countries. Payments provider Dejavoo announced a corporate rebranding and an overhauled Web site. Cigo Tracker, a delivery app, released a digital-tipping application …

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Digital Transactions